Salon Policy and Procedures
Salon Policy and Procedure Manuals – Waste of Time or Worth the Money?
I wanted to do a quick blog discussing the benefits of Salon Policy and Procedures manuals as lately we have had an increase in enquiries on this topic in our business, which quite frankly is what we would expect from savvy business owners.
In this economic climate savvy operators are doing everything they can to make sure their salon business is a step ahead of the crowd. Now is not the time to be cutting back on marketing, scrimping on the product usage or cutting back the hours of your best (and most expensive hair stylist. No! This is the time to be putting yourself out there, to be giving your clients 110%, to be the most competitive you can be!
Salon Marketing is great, and you should keep marketing at your existing levels rather than increasing your spend. The real difference to be made now is in the client experience. It doesn’t usually cost you much money when you compare it to the return you get and it sets you up for a stable, long term salon business future.
The most effective way to ensure consistent high levels of customer experience is to systematize your business and train your staff to do it and do it well.
Salon Policy and procedures manuals can range in price from $500 to $5000 and the major difference will be in the amount of work you have to do yourself to get it implemented and the simplicity of it’s day to day implementation. A good Salon Policy and Procedures Manual will be easy to implement, have all the tools you need to effectively use it on a day to day basis and will integrate seamlessly with your computer system. The Salon Software integration is a vital point and please ensure you check this when shopping around.
There are lots of great salon manuals out there so do shop around, we have one you can get to via the link to the one stop salon shop to the right, but we recommend talking to us and establishing exactly what you need as if you are willing to do a bit of training yourself, you can systematize your business for well under $2K which will see immediate results in your bottom line. We find most Salon’s turnover will increase by at least 20% and the sale value of your business can increase by up to $50k just by having an effective salon policy and procedures manual operating in your business.
Hope this helps, please feel free to post a comment if you have any questions!
Entry filed under: business, Salon Business, Salons, Small Business Marketing. Tags: beauty, beauty salons, business, hair salons, Hairdressing, polciy and procedure manuals, Salon Business, Salon Marketing, Small Business, spas.