Discount marketing for salons

Well this blog post is an update to let you all know that we sent out our second lot of flyers around the salon neighborhood and they were a great success, seems discounting works well in our area so that’s what we will use!

We are about to put on a casual stylist to boost up our earnings in the popular hours on late nights and saturdays as these are the times where we constantly book out. Putting on another full time or part time stylist would defeat the purpose as we only need them at those busy times.

The website is doing great now we have the adwords campaign going, my bounce rate is only 2% which is a great improvement, and we have taken quite a few hair extension clients since getting organised enough to offer them! John Kasapi, our co-owner and guru stylist is a Great Lengths Hair Extension trainer for Brisbane so we have a very unique selling point there as our guy trains all the other great lengths salons how to do it right. We have been flogging this in the flyers and the website and it is gradually building momentum so that has also been a bonus.

Salon marketing! The thing we love to hate, think I’ll go in a shopping centre next time!

Cheers

M (salon owner)

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