Salon Owner diary – Salon Marketing Discounts

Discounts! Many marketing gurus will tell you not to do discounts as it cheapens your product and attracts the wrong kind of customer. Trouble is most people love a good discount and in our recent marketing campaign we tested a few offers and guess which one yielded the most response? You guessed it – Discounts.

So we are embracing the discount this month to see whether it pulls in any clients. The letter drop worked well and so we exapnding on that and dropping 5000 professionally printed flyers in the area with a generous discount for first time clients and information on our new hair extension services. We’ll see what happens!

My free website project is going well. Although I am now paying for google ads at a small budget of $5 per day. This is working a treat for the hair extensions and with a bit of tweaking of keywords and alot of linking up with other sites I have managed to increase the traffic on the site  per day by 950%! We are now get hundreds of hits per day and our leads from the website have gone up to at least one solid enquiry per day. Happy with that but will keep working on it as it would be good to be geting online bookings as a standard each day…what shall I aim for, 5 bookings per day…done!

Let us know of any ideas you have

All the best

Meg, salon Owner

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