Salon Owner diary – Salon Marketing Discounts

Discounts! Many marketing gurus will tell you not to do discounts as it cheapens your product and attracts the wrong kind of customer. Trouble is most people love a good discount and in our recent marketing campaign we tested a few offers and guess which one yielded the most response? You guessed it – Discounts.

So we are embracing the discount this month to see whether it pulls in any clients. The letter drop worked well and so we exapnding on that and dropping 5000 professionally printed flyers in the area with a generous discount for first time clients and information on our new hair extension services. We’ll see what happens!

My free website project is going well. Although I am now paying for google ads at a small budget of $5 per day. This is working a treat for the hair extensions and with a bit of tweaking of keywords and alot of linking up with other sites I have managed to increase the traffic on the site  per day by 950%! We are now get hundreds of hits per day and our leads from the website have gone up to at least one solid enquiry per day. Happy with that but will keep working on it as it would be good to be geting online bookings as a standard each day…what shall I aim for, 5 bookings per day…done!

Let us know of any ideas you have

All the best

Meg, salon Owner

Getting on top of team management

The word on the street is that some salons are finding it a bit tough at the moment so we have decided to help our beloved industry out. Most salon owners know that the key to a profitable business is happy, well trained staff. Loosing team members can be an expensive and business destroying occurance. So this month our special offer is based around Team Management and Training.

Knowing how to effectively manage staff comes down to your ability to comminicate professionally in a way that keeps everyone on side whilst still getting the message across. Regular meetings and structured forums where team and management can feel safe to express their concerns and requests is a vital element in salon management.

Also having set ways in which you deal with breaches and behaviour codes is important as it provides team members with a clear guide as to what you expect and written consequences so there can be no excuses for misunderstandings.

If you are finding yourself at the whim of your team, or are constantly putting out team fires, then The One Stop Salon Business Shop has just the product you need and this month it is just $79.95! That’s $20 savings, and lets face it, that’s sorting our your team management for the price of a haircut. You have to agree it’s worth it.

The Team Management Pack not only gives you detailed info on hiring the right team members but also includes interview sheets with all the questions you need to ask. It covers how to structure your staff communication, how to hold professional quarterly staff reviews and how to manage warnings and firing procedures professionally in order to avoid getting yourself in hot water.

This module has long been one of our favourites and is a step by step guide to managing your team effectively, including induction and training ideas. It comes with all the forms you need to implement the changes. This module links in closely with our Position Descriptions module. Just order and download today!

For more great team building tips check out our article on the 12 C’s of Team Building in our free information corner on the website www.salonbusiness.com.au